Communications Director for Al Massira Trust

Background
Al Massira (The Journey) develops media for the presentation of the Good News of the Messiah, and the development of communities of His People. The ministry trains people to present A Journey with
the Prophets to Discover the Messiah through a thirteen-episode video series, journeying chronologically through the scriptures to present eternal truths in an eastern, community-oriented
style, familiar to those from a Muslim worldview culture. Group participation is encouraged, promoting free and open discussion as the narrative anticipates and addresses the most common
challenges to the Gospel such as the Trinity, the divinity of Christ and the atoning sacrifice. As participants are led to an understanding of the person and work of the Messiah in the gospels, Christ
becomes the answer to important questions that have been awakened in their hearts and leads them into deeper discipleship.

Al Massira distributes the resources through website download, and through online and offline (SD Card-based) Apps. Al Massira is also developing a second series which explores the themes
surrounding the development of the early church, through the Acts of the Apostles. These are themes which are relevant to modern world locations where communities of Jesus’ followers are
developing in minority and challenging situations.

Al Massira International (AMI) promotes AM and supports regional teams around the world, who are involved in translation, training and follow up. The team has an administrative office in Llanelli,
Wales, UK, with some members based in the area and some working with the team remotely.

Key Responsibilities:
1 Communications
This role is critical in ensuring the building of good relationships as platforms for effective ministry - both within the AM family of teams (internally) and with potential stakeholders who could include individuals, churches, agencies and networks (externally). The oversight of AM communications through the AM international family includes:
• The development of collaborative relationships with Churches, mission agencies and others to cause Al Massira to be well known in the Muslim mission space.
• Ensure that the internal and public web sites, social media platforms and database are fit for purpose and are being used effectively.
• Review the ways in which Al Massira is communicating with its supporter base to ensure that the base is being expanded and that supporters have the information that they need.
• Identify and encourage AM teams in the effective ways of following up and maintaining communications with those who have been trained.
• The Job holder will be responsible to oversee production of written communications designed to encourage people in the AM network and other external connections.
Currently this includes but is not be limited to:
• AM Newsletter in English – 4 editions per annum (one of which is an annual appeal)
• Assist with the gathering of testimonies and stories of AM resource usage.

2 Fundraising
Fundraising is crucial to AM’s survival and to facilitate its development.
• Assist with fundraising applications to charities and foundations

3 Development of new technologies
AM International needs to continually adapt to, develop, and use appropriate new technologies, digital media, social media, web platforms and the like to enhance the effectiveness of the AM resources and teams – and encourage new groups of potential users to easily access all that AM can offer. Such projects could include: the development of new and revised websites and social media to set up and run AM groups, the adoption of web-based platforms to enhance training, assistance to regional teams to expand language versions of online communication, and development of new means of newsletter and other communication to prayer partners and supporters.