COMMERCIAL SALES MANAGER

Role Summary

Eden is looking for a Commercial Sales Manager to help strengthen and grow how we serve Christian organisations across the UK. Helping charities, churches, publishers, and Christian agencies connect with the right people, recruit well, and grow support for their work.

You’ll lead our B2B sales activity across several areas, including partner campaigns and media opportunities, premium recruitment solutions, and digital services. Working with organisations to build tailored, outcomes-focused packages that genuinely help them achieve their goals.

This role is ideal for someone who combines strong commercial instincts with a deep commitment to serving the Church. You’ll lead a small sales team and manage key relationships, ensuring our partnerships are built on trust, integrity, and long-term value.

We’re especially looking for someone who will help us grow sustainably while being respectful and aligned with the needs and interests of the people who trust Eden. We only work with partners we believe will genuinely serve the Church, and we take care to ensure our activities remain helpful and relevant.

About The Eden Group

For over 20 years, Eden.co.uk has equipped millions of Christians with resources to grow their faith. In 2026, we continue to flourish as an independent Christian retailer with one of the largest committed Christian audiences in the UK - and we’ve grown into The Eden Group.

Alongside Eden.co.uk, our group includes Christian360 (a growing ecosystem for faith-based content and services) and Eden Interactive (software and technology solutions for general market publishers, charities, and non-profits). Together, we help organisations communicate well, recruit effectively, and build meaningful engagement while maintaining Eden as a trusted place for Christians to discover resources that support their everyday discipleship.

Our cornerstone belief is that “Together, the Church is stronger.” Our purpose is to help connect people and organisations in ways that strengthen mission and multiply impact. Always seeking to do so with care, clarity, and respect for the trust our customers place in us..

Key role responsibilities

Product sales areas

You will lead sales activities across the following core areas:

1) Partner solutions

• Sell advertising and campaign solutions to Christian charities, publishers, and intermediary sector organisations to help them connect more with supporters.

• Work with existing clients to understand objectives (supporter growth lead generation targets, brand awareness, volunteer recruitment) and build tailored marketing packages.

• Maintain and grow existing advertiser relationships and repeat campaigns.

2) Premium recruitment solutions

• Sell premium job listing solutions and enhanced organisation profiles to help Christian organisations recruit the best people to enhance their mission.

• Build recurring revenue through renewals and account expansion.

3) Software & digital services

• Sell a range of digital solutions and services aligned to customer needs.

• Where relevant, support consultative sales of software/SAAS-style products and longer-term service partnerships.

Sales leadership & revenue growth

• Own and deliver on an ambitious annual revenue target across Eden’s B2B product portfolio - leading and coaching a small team of B2B sales colleagues to achieve monthly and quarterly performance goals.

• Build a strong pipeline of opportunities across charities, churches (and their networks), publishers, and Christian sector-focussed marketing agencies.

• Maintain effective pipeline management (stages, forecasting, next steps, probability, expected value).

• Personally manage and close high-value and strategic accounts.

• Drive high performance through clear activity metrics (calls, meetings, proposals, conversion rates, renewals, upsell) and pipeline management.

• Report weekly/monthly performance, forecasting, and team activity against targets.

• Use data insights to improve targeting, performance, and conversion rates. Prior experience of Power BI would be desirable.

Outreach, account management, & client relationships

• Use varied outreach approaches to identify and build pipelines of prospect B2B customers aligned to our product sales area.

• Develop trusted relationships with decision-makers (CEOs, comms leads, marketing managers, fundraising teams, HR/recruitment leads).

• Ensure high client satisfaction and retention through proactive communication and campaign review.

• Identify upsell opportunities across Eden’s product range and introduce additional product services where beneficial.

• Attendance at selected events, conferences, and networking opportunities in the Christian charity/church/publishing sectors to boost the pipeline

• Identify and engage with the marketing agencies that Christian charities use for their lead-generation campaigns. Position the partner opportunities on Eden.co.uk as effective fundraising solutions versus other opportunities they may be currently using.

• Experience of using AI within sales prospecting, pipeline management, and CRM would be desirable.

• Stay informed on market trends, competitor activity, and customer priorities.

Skills & experience

Essential

• Proven success in B2B sales with consistent achievement against revenue targets.

• Experience working with customers in at least one of the following sectors:

  • Church / Christian organisations

  • Charity / non-profit

  • Third sector

• Experience selling advertising space / media solutions (digital preferred).

• Strong consultative selling approach: discovery, proposal building, negotiation, and closing.

• Ability to lead, motivate and coach others (formal management experience preferred, but strong leadership capability is essential).

• Strong organisational skills, forecasting discipline, and pipeline management.

• Confident using multiple channels for B2B outreach, lead generation, and relationship-building.

• Comfortable working in an SME environment where self-drive, adaptability, and teamwork matter.

• An understanding of the Christian charity and service sector.

Desirable

• Experience selling SAAS / software products (or longer sales-cycle B2B digital solutions).

• Experience using Power BI or similar reporting/analytics tools.

• Strong experience using a CRM system for pipeline management.

• Existing professional relationships across the UK charity sector.

Personal attributes

• Commercially sharp, results-driven, and accountable.

• Warm, credible, and able to build trust quickly with values-led organisations.

• Strong problem-solver who can identify customer needs and shape practical solutions.

• Comfortable with change and able to create structure in a growing business.

• A team player who leads by example.

Working pattern & location

• Full-time role based in Chester, North West England.

• Hybrid working with a minimum of 3, but ideally 4 days per week in the Chester office.

• Occasional UK travel for client meetings and events.

What we offer

• Competitive £40-50k salary, depending on experience.

• A rewarding role, with direct impact on company growth.

• The opportunity to work with well-known Christian charities, churches and publishers.

• A supportive team culture in a growing SME - our values are Creative Zest, Courageous Growth, and Compassionate Service.

• Training and development support.