The Writer will craft content for online marketing, fundraising, and volunteer recruitment purposes across email fundraising, social media posts, and website copy. Also, the successful applicant will produce press releases to appeal to different media outlets, articles, our annual report, and other written copy as needed.
The post holder will ensure all copy incorporates our key messaging pillars and aligns with our annual communications plan and brand strategy. They will compose assets, text, and straplines to ensure integrated campaigns are successful as measured by qualitative and quantitative performance indicators
This role is fast-paced and will require the ability to prioritise multiple projects and meet deadlines.
Online Marketing and Fundraising
Produce effective messaging for scheduled touchpoints, providing focussed story-based content for
e-sends, owned social media, paid placements, and blogs. Craft emotive and engaging content from
raw assets and stories supplied from the field media teams
Write and adapt content to resonate with a range of audiences – including Christian audiences,
churches, corporates, Rotary clubs, and the general public
Work with the wider team to create content that aligns with our brand, values, and marketing strategies
Create adverts, articles and press releases and write copy for other marketing products as needed
for the organisation
Work with the Communications Manager to adhere to consistent themes, ensuring our written copy
remains relevant to both existing and new supporters and stakeholders
Other duties within the scope, spirit, and purpose of the job as requested by the line manager or
As duties and responsibilities change, the job description will be reviewed and amended in consultation with the post holder.